Savon Luxe launched in 2014 and is based in Detroit, MI. What makes the Savon Luxe unique is the high end quality, longevity, and customer experience delivery. Clients can purchase hair from www.SavonLuxe.co
TRGB Media: What made you want to go into a business that deals with virgin hair?
Savon Luxe: I’ve been wearing sew-ins since I was about 16 years old. Back in the day girls would rock the pack hair that would only last as long as the install. I was really tired of dealing with beauty supply hair so I started buying virgin hair. In college I was a YouTube beauty blogger in college growing out my natural hair wearing sew-ins, spending THOUSANDS of dollars on hair extensions. I decided I wanted my own line. I didn’t think to seriously of it at first, then I started deep diving into the beauty business and fell in love. Four years later we’re still here!
TRGB: How did you come up with the name Savon Luxe?
SL: Whew, I went back & forth with the business name for about 3 months. At first the brand name was going to be “Luxe Life”, but I wanted something a bit more personal. The “Savon” derived from my first and middle name and the “Luxe” while cliché is part of me really enjoying luxury things. I knew when I attached my name to it I would take it seriously as it would be a direct reflection of myself.
TRGB: Because the hair industry and various of sellers are in the same business, competitors can be tough. What keeps Savon Luxe different than most other companies that sell virgin hair?
SL: So true! The biggest part I’ve learned in owning a business is staying my lane, and only mind the business that pays me. Even with a multitude of virgin hair companies, I know how to cater to niche. As I’ve grown to be more business savvy, I’ve learned everything is not for everyone. So I (my brand) can’t be either. And that’s okay. Everyone is so focused on high sales, but I focus on the relationship with my customers and business longevity. I’m not interested in being a “fad” business. I’m here for the long run, so what separates me is trust.
“At first the brand name was going to be “Luxe Life”, but I wanted something a bit more personal. The “Savon” derived from my first and middle name and the “Luxe” while cliché is part of me really enjoying luxury things.”
TRGB: For a potential client, how would you sell your products?
SL: The primary thing I do is ask them what THEY are looking for and how can I best service THEM. I’m never a “pushy” sales person. I’m a listening ear before anything, then I guide them to my products that best fit their need and I give them time to decide for themselves. This is vital.
TRGB: When creating a company for women of all colors, what did you have in mind?
SL: Being one helps lol. But seriously, empathy helps when catering to WOC. We aren’t catered to on a national level, so when they shop with me, I don’t want them to have to feel like their “fighting” or “forcing” a product to work for them because I selected my textures and products already with them being the priority.
TRGB: What are some suggestions when it comes to hair care?
SL: One of my best suggestions when it comes to hair care is research hair type. Hair care is not a one size fits all. Everyone has different likes, dislikes, routines. Knowing what YOU like best is a trial and error process. If an individual is not comfortable caring for their hair themselves, seek a stylist you are comfortable with. But the basis are cleanse and hydrate, that goes for extensions and naturals.
TRGB: Who does your brand market to?
SL: I’m actually in the process of re-developing my demographics. Initially it was a younger adults, because I was in college. As I’ve matured, I’ve learned what I really want which is more young professionals who still are into chic & glam. I can’t wait for my re-development so stay tuned!
TRGB: How fast does your product sell?
SL: Our products sell out pretty fast, especially our Straight Bliss extensions. I’m actually testing out some new patterns now to potentially add that I think my customers will love.
TRGB: Does your brand participate or has participated in hair shows?
SL: I haven’t participated in any to date. There are a few I’d definitely consider going to. I’m still a one woman show for the most part, so once I develop a “team” a trade show will get on our books for sure.
TRGB: How can readers connect with you?