Tag Archives: women in business

Let’s Get ICY in the PR Industry! Meet Paige Barnes

Paige Barnes is founder and CEO of ICY Public Relations. Paige is a graduate of The University of Alabama. She has a degree in Public Relations and a minor in Computer Science. She has always had her way with words as well as socializing and networking with people to find a common interest and make “money moves”. Paige graduated top of her high school class as Valedictorian as well as work for numerous of non-profits including Art N’ Autism where she conducted the parent relations program that involved fund raiser planning to fund the program. She is also no stranger to the Birmingham area where she worked as an Event Planner for the magazine of the south, Good Grit Magazine.

With her expertise in communication, Paige decided to take her talents to the entertainment industry as she took of the road as the Digital Coordinator for The Hip Hop Publicist. She then worked with many independent artists to help build their build and secure media coverage. After a year, Paige decided to start her own independent firm, ICY PR. She is represents clients from: entrepreneurs, stylists, entertainers, beauty influencers etc. Some of her clients just to name a couple are: DJ New Era – official DJ of the University of Alabama and Pyper Nicole – upcoming stylist and fashion designer.

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Pyper’s Collection

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DJ The New Era

In the future Paige plans of owning her PR office overlooking  the LA horizon and managing celebrities as well as hosting events and fundraiser dedicated to giving back to the community.

 

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CEO of Icy Public Relations

 

Follow on IG: @icypublicrelations_ and @icybethekid

 

 

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Wal-Mart Picks up Possible Cosmetics for Online Selling

Possible Cosmetics is growing each and every day! CEO and Owner Renata Roundtree is making major moves within her company and plans to expand larger into retail stores all over the globe.  Move over MAC and Clinique, Possible Cosmetics will soon be taking over!

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TRGB Media: It’s been a few months since TRGB has interviewed you about your success and beauty line Possible Cosmetics. Since then, what have you been up to?

Renata Roundtree: Oh Honey lol SO much! I think the BIGGEST thing that We’ve been up to is FINALLY getting into Major Retail! Im too excited of course we’ll discuss this more 🙂

TRGB Media: Congratulations on Possible Cosmetics being apart of Wal-Mart online. What was your reaction?

Renata Roundtree: Honestly, lol I still can’t process it, I’ve been secretly going back and forth with Walmart for a long time. I didn’t tell anyone because I really wasn’t sure the outcome! In fact, they denied me first but I literally called, emailed (and Walmart is actually impossible to reach) I did not take NO for an answer! There’s still LOTS of work to do but we’re in there!

TRGB Media: How has sales and marketing been going? Do you have a team that helps you push sales or are you the only one?

Renata Roundtree: Let’s just say I’m not a Millionaire yet lol… I do have a virtual assistant that helps when need be. However, the bulk of the marketing and sales are driven by me or by other channels that I use. Social media has been a big help but I absolutely plan to have a team to help me plan and execute better. Marketing to be honest is my weakness I actually hate it lol

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TRGB Media: Let’s talk about current and future projects. Are you working on anything exciting?

Renata Roundtree: Yes. We are gearing up to hit a MAJOR retailer in Atlanta!!! Everyone knows that ATL is my second home. I can’t announce it just yet, but 1st Quarter 2019 Possible Cosmetics will be in stores in Atlanta GA!!!

TRGB Media: Also, I see that you are the guest speaker for Dreams to Founder Workshop and one of the panel spotlights for Glambitious. Tell us more about that.

Renata Roundtree: Yes, Im EXTREMELY excited to be apart of these events! One thing about me is I enjoy the empowerment portion of business. I like it more then selling Cosmetics lol I was born for it I have a radiant personality I can capture almost any audience I’m in front of and I have a story to tell. I’m serious when I say empowerment is so much more fulfilling to me, I’d much rather be doing these sorts of events more often!

TRGB Media: Are you still teaching young professionals how to start their own make up line? How has that been going?

Renata Roundtree: Yes, I actually just launched our digital course “ How to start a cosmetic line 101” on our website! That’s another thing that I enjoy.  Its selling pretty good and I take pride in helping someone establish a business! I’m a believer that you are able to share the information you have, especially within your community!

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TRGB MEDIA: Does Possible Cosmetics have any new products in store?

Renata Roundtree: We actually just launched our pressed shimmer powders!! The customers are responding to those very well and I’m getting amazing feedback!

TRGB Media: How many years have you been in business?

Renata Roundtree: Well, I started this business journey in 2010 with designing custom shoes! I must admit at that time I had NO idea what I was doing. Lol I just knew I was gifted to create sells, Instagram ads; all those other things didn’t click to me yet until I started Possible Cosmetics in 2016! I’m a much better business owner now.

TRGB Media: What are some unique things that Possible Cosmetics offers that no other make up line offers?

Renata Roundtree: I don’t really see other makeup lines sharing their “secrets” here at Possible Cosmetics. We not only sell you a product, but we sell you information as well.  We also educate you to start your own business. So I’ll say the empowerment part is what is different about us!

TRGB Media: What is next in store for you and your business?

Renata Roundtree: RETAIL, RETAIL AND MORE RETAIL.  We WILL BE in every major retailer in America; I don’t care if it take me forever! We are planning a Possible Cosmetics TAKEOVER. We will be mentioned with the household names like MAC, Loreal, Este Lauder, Cover Girl etc…

TRGB Media: How can readers connect with you and purchase products?

Renata Roundtree: They can purchase our wonderful products along with our Courses at www.Possiblecosmetics.com also on walmart.com put *Possible Cosmetics* in the search bar 🙂

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CEO of Possible Cosmetics Renata Roundtree

 

 

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Entrepreneurs Get Ready to Make SPACES in your Career Goals!

 

The business world is expanding everyday and with people like David Morrison, Area Manager of SPACES; it gives business owners an opportunity to feel comfortable while meeting up with clients or potential clients.  

What is the story behind SPACES? Is it an acronym for something?

SPACES wants to redefine how work is done. Making a call to the inspired ones. The corporate shakers, business nomads, freelancers, energetic entrepreneurs, international workers, mobile movers, project teams, start-ups and well-established companies. SPACES in your place to work. Where you’ll watch businesses grow because of people and ideas. Where you’ll surround yourself with those who love what they do. And, where nothing beats a mental block like a really great cup of coffee.

Originating in Amsterdam, SPACES was built on the idea that success breeds more success. That’s why we’ve cultivated a community of members who are thinkers, achievers and imagineers. We’ve built work spaces that suit your every need. And our energetic staff attends to all the details so you can focus on your next big idea.

 

How did you come up with this idea?

We wanted to give our members the ability to meet new people without leaving the office. Each moment provides our members with the opportunity to pick a new spot in the business club which is a beautifully designed work space created to facilitate new connections. Whether your mind-mapping, meeting, collaborating or crunching numbers, the designer desks, tables, sofas, incredibly fast WiFi and informal meeting areas provide the perfect place for every business need. So even if you want a quiet desk Monday to finalize the details of your plan, a large table Tuesday to coordinate with your team, a lunch table Wednesday to meet a new client, and a cozy coffee corner the rest of the week to meet potential candidates. SPACES has all the spaces you’ll need.

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What is your general idea or mission when it comes to helping business owners and entrepreneurs take the next step in their career with SPACES?

Afraid of commitment I say? We have your own office space with flexible contracts. Some businesses do better with their own office space. Somewhere you can post your plans for world domination away from prying eyes. No matter if you need a few square feet or a few hundred square feet, SPACES can provide you with a perfectly sized environment for you and your team. Forget the cube farm – customize your new space with your own identity, set it up the way it works for you, and settle in knowing you can access your secure space 24/7 – with full access to the rest of the floor. And because we know how quickly business can change, we’ll never ask you to sign your life away – our contract terms are flexible and tailored to your specific needs. Plus, you’ll still have access to everything SPACES has to offer, so you can rent less space while having more space to use.

 

Do you have any strategies for making a client feel comfortable in their work space?

The first thing you do is personally walk them over and introduce them to the onsite center team. Knowing who the points of contacts are for the location is crucial for a member. The new member would also be personally invited to the first event at the center to demonstrate the additional value SPACES provides and introduce them to as many other members as possible to make them feel welcomed. The more people they know at the office the more included they feel in the community.

 

Can you tell me more about your business plans when working with people in the business world to helping them achieve their goals?

Today’s connections could be tomorrow’s new business. More than simply a place to plug in your laptop, what really makes SPACES unique is the community we’ve worked to cultivate. Start up a conversation while you wait for your coffee or introduce yourself over lunch, and you may just find a partner for your next big venture. Or download the SPACES app to help you find a member or book a room for your meeting. The energy of the SPACES community is contagious and even if you don’t find a new business associate, you may find a new friend. Add an international network of mobile work spaces and a full calendar of business events,  speakers and networking lunches, and you’ll see just how hard SPACES works to keep you engaged and open to new possibilities. At SPACES we believe that a cultural program of events enriches your work-like experience.

SPACES Club Area

 

What are the next steps when it comes to SPACES?

To change the way, how, where and when people work. Plug into our energy and watch your world accelerate. Let’s discover the world together.

 

Are you planning to expand your business?

We now have over 50 locations currently in the U.S. with 15 of those in California with our newest location set to open in October of this year in Hollywood.

 

How has your customer service skills in the community and towards business clients helped you in your career?

Keeping the customer first in any light always helps to keep the focus on the key element in driving any business which is ultimately customer service. Maintaining this at the forefront of a business is crucial to its success. Striving for excellence here each and every day is always the goal not only for myself but the entire team. Making sure this is communicated to the entire team is what keeps the message consistent.

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Was this something you always wanted to do?

Well, I was always very much into sports and WAS competitive in pretty much everything I did, so once I figured out I wasn’t going to be a major league athlete I set my focus in the business world. Property management is also very competitive so although I don’t have fans clamoring here for me I still get the fulfillment  and satisfaction for helping our members succeed.

 

How can readers reach out to you and connect with you?

SPACES – Fashion District DTLA (213)358-7000

                Mobile – (424)362-5562

                Email – David.Morrison@spacesworks.com

                Website – https://www.spacesworks.com/los-angeles/row-dtla/

 

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Possible Cosmetics is all about Possibilities

Beauty is in the eye who believes.  If you have a dream, then go for it!  As for Renata Eileena, she has made her mark as the owner and founder of Possible Cosmetics.  

Renata has always had a keen eye for beauty and fashion, so that wasn’t nothing new walking in the footsteps of her business.   The name “Possible Cosmetics” came from a gospel song called “All things are possible”

“It kind of embodied me. I came this far,” states Renata

Possible Cosmetics is four years old and is birthing all different types of new looks.  She is the only black owned cosmetic line at the second largest mall in America called King of Prussia.  

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Photo Courtesy of Possible Cosmetics

“I decided to go to the mall to see about a kiosk.  I only had samples with me.  The guy that was helping me decided to drop the price.  He saw my vision,” stated Eileena

Everybody and their mama has a cosmetic line, but one thing that Possible Cosmetics offers is the educational piece.  the line even offers a book that teaches how to start your own cosmetic line.  Some of the best sellers are the Ruby Red and the Velvet Lipstick.  So ladies if you are ever looking for some new colors in your life to add to your collection, take a peak at Possible Cosmetics.  

“I am trying to build a digital brand as well.  I always say do what you are good at.  I was born for this” stated Eileena

Everyone has their favorite part of their business.  I asked Renata what her favorite part of her business is and this is what she had to say:

“My customers!  They keep me going.  I’m always getting positive feedback such as the quality of the product and the fast service”

Possible Cosmetics is already in two stores in Philidelphia.  Sometimes funding isn’t enough to get into bigger stores, but one monkey isn’t about to stop Renata’s show.  Some of her products are locates in stores such as “My BFF Closet” which is a big boutique and “Nikko’s Jewelry Box”  Online stores are the biggest market yet!  New projects that she is currently working on is the Possible Academy to push more educational pieces.  Also there will be a beauty expo starting May 25th that will be held in California.  
“I want to move and grow the line.  I also want a center for entrepreneurs for black children.  I want to teach about loans, credit, etc.  You have to keep walking, keep working, and keep praying.  God gave me a vision” 

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Photo Courtesy of Possible Cosmetics

 

You can visit Possible Cosmetics at http://www.possiblecosmetics.com 

Author Spotlight: Bianca Lynnette

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  • How did your writing journey begin?

I started writing as a pre-teen. I was a quiet child growing up with a lot on my mind, so I resulted to writing poetry.

  • Was writing something you always wanted to accomplish as one of your goals?

Yes, most definitely.

  • What do you want your readers to take away when reading your books?

My number one message for my readers is for them to know that they have the power to speak lyfe no matter what’s going on around them.  I want them to be empowered and to know they have a voice.  It is very imperative that they know how much their voice matters.

  • How many books have you written?

I’ve written and published one book and co-authored on one book.

  • Do you plan to publish more in the future?

I sure do!

  • Have you had any book signings? If so, how did that go? If not, do you plan to have one to connect with new readers?

Yes I’ve had a few book signings and I’ve also sold my books at my events. I think book signings are an awesome opportunity for your readers and supporters to get to know you as both an Author and a person. They get to hear about your mission and I truly believe people support purpose. I do plan to have future book signings because I love connecting to new people and I also plan to add on to my current book.

  • What marketing strategies do you use for your books?

For my marketing strategies I use social media to promote my book, I host events that are centered or include my tagline to help promote my book and I’ve also added shirts to support my Speak Lyfe movement.

  • Are there any challenges getting people to support you?

Yes, unfortunately. I’m grateful for my stream of supporters, however, it definitely can be a challenge.

  • What is your writing style like? Any special places you like to go and write at?

It really depends on what I’m writing. Sometimes I like to write in an open space or outside. At times I like to write to music, it helps me to stay in my zone. My ideal writing location outside of Starbucks would be near water on a beautiful day.

  • How can readers connect with you and buy your books?

They can reach me on fb as Bianca Lynnette Speak Lyfe, IG: Speaklyfe_bianca, my books are available on both Amazon and Barnes and Noble as well as my website Iambiancalynnette.myshopify.com

  • Tell the readers more about the types of books you write? Are some of them based on real life experiences?

“Speak Lyfe: 31 Days to a New You!” will always be a personal favorite of mine. When I was going through a dark place in my life, I literally had to look myself in the mirror and say these exact affirmations everyday for 30 days. This along with daily prayer helped to save my life. In the “Walking in my Identity” book collab I shared on a very personal point in my life that stemmed from me learning to embrace my voice. Overall I prefer to write both about my life experiences and on empowerment but I won’t limit it to that because you never know what God has planned for you.

 

This interview is brought to you by That Riverz Gurl Media, LLC

 

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Follow her on IG @thatriverzgurl

Check out her website at http://www.patricerivers.com